Marketing Automation Specialist

Hi, my name is Nate Johnson and I’m a marketing automation specialist at I’ve put together this blog to share some of my tips on strategy, best practices, and implementation in the marketing automation realm. Additionally it’s a great place to test out the awesome tools the team at LeadPages is cranking out every day!

Over time I plan on putting together some guides, reviews, and giving some expert advice. (Got a question? Ask it here)

Recent Articles

3 Simple Email Segmentation Strategies You Can Use Today

Tired of mediocre results with your email campaigns? Wish you had a crystal ball and knew exactly what would trigger your list to purchase? The answer is right under your nose! Today I am going to show you how to

How To Use Automated Lifecycle Marketing (7 Steps)

Are you ready to rapidly grow your business? Get that idea you have for your future business off the ground finally? Need to do this without dropping a pile of cash on a team of marketers? Of course! Personally I have used automation

Tools In My Automation Toolbox

Since my humble beginnings coding my own automated systems that interacted with our archaic CRM system (previous job) I have worked with many platforms including Hubspot, Infusionsoft, Active Campaign, Shopify, LeadPages, Mailchimp, and many more. I feel many of these tools have specific uses and many tips and tricks I’m excited to share.

Look for specific uses, strengths and weaknesses on the blog.


I am a strong proponent of constant and never ending improvement. In fact I think it is absolutely crucial for any marketing automation specialist to be! Holding fast to this my preferred implementation looks a bit like this:

  1. Understand company goals and order them most important to least
  2. Create a strategy based upon these goals
  3. Create a list of tasks or automation campaigns indicating upside potential and ease of implementation
  4. Start with the low hanging fruit and work towards harder pieces
  5. Constantly monitor
  6. Adjust and improve

Learn More About Implementation Here

Best Practices

Every campaign has with it a chance it is going to fail. That’s just the way of the universe, but after setting up enough of them you learn there are certain pitfalls to avoid. Additionally there are tips and tricks you can use to boost your results. I’ve put together 10 best practices I’ve learned and live by throughout my career as an marketing automation specialist.

Check Out My Best Practices Here

Why Automate Your Marketing?