Nothing gets me more excited than finding low hanging, actionable marketing fruit for small businesses to capitalize on. Whether we’re talking about a unique automation campaign, or a tool that saves tons of time and boosts conversions ala Leadpages. 😉
As a small business you likely don’t have a full fledged marketing ops department handling your marketing communications and email list management. Nope! Most likely that lovely job falls on your shoulders, or if you’re lucky you’ve got a guy.
As technology races ahead, the days of your daddy’s autoresponder have been left in the dust. Today, if you are like most digital marketers you’re probably asking yourself, “What’s better for my business, marketing automation vs. email marketing?” Ever since